“Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned.” – said Marshall McLuhan back in 1962.
Taking cue from this idea of a unified global community, the Indian chapter of AIESEC, the world’s largest student‐run organisation fostering youth leadership development, came up with their event `Global Village’ – a platform to canvass the concept of unity in diversity that has bound mankind over the ages, across nations.
We at Widescope have consistently worked towards associations and partnerships that speak for a universal ideology. And hence the media tie up with Global Village was but imminent.
This year, AIESEC India hosted global villages on 23rd August in 9 cities (Delhi, Vadodara, Chandigarh, Chennai, Mumbai – to name a few), the largest being in the city of Hyderabad where the AIESEC 62nd International Congress also took place. The theme of Global Village was “Breaking Boundaries, Creating Bonds.” A theme bearing a subtle resonance in the tagline of Widescope – The Scope just got Wider!! As Digital Media Partners, Widescope outlined the complete digital marketing strategy for the event. The first rung in this online promotional ladder was to conceptualize, design and develop the official website for Global Village 2010 – www.gvaiesec.org.
Widescope planned, formulated and executed an aggressive digital media campaign to promote Global Village 2010, which covered the online networking platforms like Facebook, Twitter, MySpace, YouTube and more. It also designed and channelized a meticulous online communication for the event.
With delegates from as many as 107+ countries and participation of over 200 Indian undergraduate students and selected invitees from 14 Indian cities, Global Village 2010 was a huge success! And so was the Widescope – GV partnership.